PHILIP R. ZANFAGNA 235 East Willow Lane, Falls Church, VA 16284 (315) 874-5623
| OBJECTIVE A career within sales and marketing.
PROFESSIONAL EXPERIENCE JOLENE’S Columbia,SC Marketing Director/Amber Rain,1989-Present
Maximize sales in 19 stores;consistently achieve monthly sales plan. Recruit/interview /hire,train and develop counter managers and beauty advisors;stress improved customer service and follow through. Act as liaison between Jolene’s and Amber Rain account executives;communicate/execute corporate plans. Merchandise cases/counters;oversee/organize stock areas;review stock control and productivity books. Actuate/implement promotional events to generate additional business.Hire/train freelance models to promote business.Conduct product sales and seminars for promotional agencies. Review and analyze goals and retail sales;interact with general managers and cosmetic buyers. Organize/supervise 25 clinics and special promotional events.
Marketing Director/Emerald Haze,1984-1989
Responsible for 25 stores and $3 million account.Improved staffing,increased business 30% in spring’89,60% Christmas ’88,and 42% Fall’87. Restructured special events to generate business.Actuated"Days of Haze"program, stressing customer service/follow through;established goals to increase average unit sales,makeovers,and consultations. Brought account to #2 in the country;exceeded sales goals. Received numerous Galena Marketing Awards.
EDUCATION Columbia Institute of Aesthetics,Columbia,SC Courses in Advanced Makeup Artistry,1988
University of Florida,Gainesville,FL B.A.,Marketing,1982
PERSONAL INFORMATION Birthdate:March 21, 19xx Birthplace:Washington, D.C. Famaily Status:Married, one child. Health:Strong |